[T]he standard assumption in economics is that people care more about the present than the future, which implies that they should put off unpleasant tasks and overindulge their immediate appetites. […] But the preferences that conventional economists view as exotic shed light on important aspects of what is actually very ordinary behavior. It is, after all, hardly exotic that people derive current pleasure and pain from thinking about what might happen in the future, and, as a result, often expedite negative experiences to ´get them over with quickly´ or ´save the best for last´.
– Loewenstein (2007)
Det Loewenstein kaller «eksotiske preferanser» er meget interessant, og det vil i det følgende komme flere artikler om dette og adferdsøkonomi. Det er samtidig morsomt å se hva Loewenstein sier om akademia – det er muligens ikke like idyllisk som mange forestiller seg: Les videre Eksotiske preferanser (og akademia)